Using PHI for Marketing and Fundraising

This 2 minute safety training video covers: How to properly use PHI for marketing and fundraising, how to prevent EPHI from being accessed by unauthorized persons, how do HIPAA Privacy Rule defines "marketing", how to accomplish HIPAA's security rule, what is HIPAA's security rule, what is EPHI, what are the three other types of communication that are not considered to be "marketing", when can PHI be used or disclosed without the patient's authorization. Click here to watch the 21 minute full length version.

The Full-Length Version is Available on DVD!

To get quality healthcare, people should not have to sacrifice the privacy or security of their personal health information. The set of regulations known as "HIPAA" ensures that private patient data remains private, but the laws can seem complex, and the penalties for non-compliance can be costly.

New HIPAA Rules and Compliance training products from ATLANTIC define HIPAA terms, explain the laws and discuss what business entities and employees in healthcare-related fields need to do to comply with them.

Topics covered in these products include:

  • Using PHI for marketing and fundraising.
  • Guidelines for use and disclosure of PHI.
  • PHI and patients' rights.
  • Covered entities, Business associates and subcontractors.
  • HIPAA and protected health information (PHI).
  • Requirements of the HIPAA Security Rule.
  • Breach notification and penalties.
  • and more...
  • Click here to watch a FREE full-length 21 minute preview.

Video Transcript

Another thing that the HIPAA final omnibus rule did was to set stricter limits for how PHI may be used or disclosed for marketing purposes. The Privacy Rule defines "marketing" as: — "A communication about a product or service that encourages recipients of the communication to purchase or use that product or service". For an individual's PHI to be used or disclosed for the purpose of these two types of "marketing", the covered entity must first obtain the patient's signed authorization. There are three other types of communication that are not considered to be "marketing" where PHI can be used or disclosed without the patient's authorization. As for "fundraising", HIPAA does not require patient authorization or permission for their PHI to be used for fundraising purposes.