Are you a safety advocate?

On Jan. 15, Fiat Chrysler Automobiles (FCA US) announced that Kristen Kreibich was named to the newly established position of safety advocate for the company. Kreibich brings more than 20 years of manufacturing, regulatory and safety experience to her new position, and is tasked with enriching the safety culture at FCA US.

“Everyone is a safety advocate at FCA US, because safety considerations are baked in to every component of every product we make,” says Mike Dahl, head of vehicle safety and regulatory compliance (VSRC). “But Kristen’s appointment is the embodiment of this mindset. She is our new safety ambassador.”

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